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Sampling Swift’s Wonderstruck Enchanted

Elizabeth Arden worked with Arcade on its latest Facebook sampling campaign.

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By: Jamie Matusow

Editor-in-Chief

Elizabeth Arden worked with Arcade for the launch of Taylor Swift’s second fragrance, Wonderstruck Enchanted. The brand distributed samples to its Facebook fans. The fragrance testers were packaged using Arcade’s LiquaTouch sampling technology, and mailed to over 100,000 Swift fans.

“Arcade executed very effective social media sampling solutions that enabled Taylor’s fans to share their experiences via social media,” said Christina Campisi, marketing director, Elizabeth Arden.

Richard Nightingale, vice president, Arcade, said: “Elizabeth Arden understands the power of social media and the increased value that incorporating a sensory sampling program provides to excite and motivate consumers. Our partnership proved just how effective programs like this can be to learn about consumer preferences and develop re-marketing opportunities.”

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